According to a series of studies by Watson Wyatt Worldwide (2008, 2009, 2010), engaged employees are twice as likely to be top performers, miss 20% fewer days of work than their less engaged counterparts, are more supportive of organizational change, and have lower turnover rates. Effective communication was found to be a key driver for employee engagement and an indicator of financial performance. The return on investment (ROI) for engagement includes an increase in staff satisfaction which leads to an increase in productivity. Less than half of organizations (49 percent) report being effective at communicating and providing traditional career advancement opportunities. (2014 Global Talent Management and Rewards Study, Towers Watson). When neither leaders nor managers are perceived to be effective in communicating and driving engagement, only 8 percent of employees report being highly engaged. Conversely, in companies where both managers and leaders demonstrate effective engagement strategies, 72 percent of employees are highly engaged. Companies that work toward establishing leaders and managers who are effective communicators for driving engagement can expect to have more highly engaged employees, with higher job retention rates as well as attraction of new employees. (2014 Global Workforce Study – Towers Watson).

Article Provided by Dr Ritika Srivastava Peoplematters.in